About The Luxe Initiative
Intentional Living. Elevated Simplicity. Designed for Real Life.
At The Luxe Initiative, we believe luxury isn’t defined by price tags — it’s defined by intention.
It’s the clarity of having systems that work, the ease of organized travel, and the confidence that every detail has a place.
What started as a passion for bringing order to chaos — blending the precision of technology with the joy of exploration — has evolved into a lifestyle brand built around elevated simplicity. Whether it’s planning an unforgettable dive trip, choosing the right gear, or streamlining a workflow, The Luxe Initiative exists to make life smoother, smarter, and more inspiring.
Meet Kendra & Jonathon
I’m Kendra Lauer — lifelong planner, diver, traveler, and unapologetic systems enthusiast.
With over 20 years in business operations and Salesforce design, I’ve learned how structure creates freedom — and how the right tools can turn overwhelm into clarity.
My partner Jonathon brings technical intuition, practical strategy, and the grounded creativity that turns ideas into systems that actually work. Together, we founded The Luxe Initiative LLC as both a creative outlet and a shared mission: build a life where adventure and efficiency coexist.
From early-morning F45 workouts to late-night gear layouts, our life is a blend of precision and play — and The Luxe Initiative is the expression of that balance.
Our Approach
Every branch of The Luxe Initiative is rooted in one idea — make life beautifully organized.
Luxe Travel Planner (LTP)
A modular, all-in-one digital and printable planning system that brings order to every journey — from weekend getaways to international dive expeditions.
Luxe Gadget Girl (LGG)
Real-world, no-nonsense gear testing and reviews for travelers, divers, and adventure lovers who value aesthetics and performance.
Luxe Consulting (LC)
Systems, automation, and Salesforce strategy for teams who want clarity, efficiency, and sustainable growth.
Join the Journey
We’re currently putting the finishing touches on the Luxe Travel Planner — built for travelers who value elegance, efficiency, and experiences that feel intentional.
Follow along as The Luxe Initiative grows, evolves, and builds tools for those who believe luxury is found in the details.